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Should you wish to expand internationally, have a specific business concern or seek to improve profitability. Be Keen will be glad to answer your query.

Be Keen
20-22 Wenlock Road
N1 7GU London
United Kingdom

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Bringing authentic brands

to the world


Nous sommes très heureux d’avoir choisi Be Keen pour représenter notre marque et nous aider au quotidien à développer notre secteur “retail & duty free”.

Professionnels et ambitieux, ils sont à l’écoute et comprennent totalement les spécificités de l’univers des parfums de niche. Merci à Antoine et Abla pour leur sincérité et leur service sur-mesure pour Montale Parfums.


Pierre Montale – Founder / Creator

Tiziana Terenzi

We started our partnership with Be keen at the beginning of our journey into artistic perfumery.

The first meeting was frank and sincere, enriched by a lot of enthusiasm and mutual empathy, and by the sharing of human and personal values that are usually far from the business world, but that for us at Cereria Terenzi are fundamental and make the difference.

From that day on, our collaboration has grown steadily and has seen us achieve goals together that we didn’t even dare to dream of!

We have always appreciated Be Keen’s great professionalism and tireless dedication to work, but above all the passion and love dedicated to our brands, which they have taken care of as if they were their own.

Today we are happy and proud to continue along this path, which is at times insidious, at times challenging and at other times exciting, but whatever the challenge in front of us we are certain that together we are a great team!

The sky was the limit, but we went over it!


Tiziana and Paolo Terenzi – Creative Director and Nose


A strong curated working partnership has formed between Be Keen and The House of Creed. Be Keen have worked hand in hand with Erwin Creed to deliver leading brand activations in key spaces within the Travel Retail sector. We are delighted to be recognised as one of their leading brands.


Erwin Creed – Perfumeur and Heir

Etat Libre d’Orange

In a constantly changing industry and specially for our so peculiar segment of the creative perfumery, Be Keen has proven to be to Etat Libre d’Orange more than an agent, but a real development partner.

Their professionalism and vast experience are just second to their determination and absolute respect of our brand DNA and of our business ambitions.

Working with Abla and Antoine since 2016 has been an unmatched pleasure, but moreover a journey, that we will Be Keen to keep on taking with them.


Etienne de Swardt – Founder / Creator

Escentric Molecules

We have worked with Antoine and Abla for many years now, they are two of the nicest people you could meet. They have always ensured that our brand Escentric Molecules, gets great positioning and visibility to ensure we receive great sales results. They are extremely knowledgeable about the markets they work in and communicates with us immediately regarding changes that may affect us.

A truly professional company that we look forward to working with for many years ahead.


Nicki Dennis – International Sales Director


“Merci à Be Keen pour leur aide au développement de notre secteur retail. Leur compréhension des marques de niche et de leur fonctionnement en fait un partenaire sérieux et efficace. Nous sommes ravis d’avancer main dans la main avec eux pour toujours proposer plus de rêves et de magie à notre clientèle Mancera.”


Amélie Mancera – Founder / Creator

Atelier des Ors

Be Keen has been a loyal and trustful partner for Atelier Des Ors helping it in developing its distribution network. Be Keen team is highly motivated and results driven with a great marketing and sales expertise.


Jean-Philippe Clermont – Founder / Creator

Olfactive Studio

Be Keen has been my “dream” agent for Asia since 2013 and opened for Olfactive Studio these key countries with success: China, South Korea, Japan.

Both Abla and Antoine are closely following the brand business in each country together with the exclusive distributors and are travelling a lot to prepare and check Marketing and Sales activities. Distribution contracts were renewed in these countries several times.

Be Keen also offered me to jump into business opportunities in other parts of the world (Scandinavia, Central America, UK, etc). The team is very dynamic and easy to work with!


Céline Verleure – Founder / Creator

Une Nuit Nomade

Abla and Antoine have been great partners to Une Nuit Nomade. They are passionate about their work and have a very good understanding of the niche perfume market. They’ve made sure to take the right decision for us and most importantly they have been true to their words.


Alexandra Cubizolles – Founder / Creator